It is almost a requirement of this time of year to reflect on the year past and the year to come – so – uncharacteristically I am going to follow convention and do that. This was my writer’s year:
The big interest in the past year centered on an experiment on the value of social media for book sales. I have long been skeptical about the value of social media to an author in generating sales. Facebook and Twitter in particular, are awash with posts that essentially say: “LOOK AT ME and BUY MY BOOK.” I have never bought a book as result of such posts and I know of no other person who does. In the main such posts get ignored, blocked or sent straight to the trash bin. Advice books for writers are full of how to use social media and how essential it is to any Indi author. You see this advice mostly in books being sold on-line about how to sell on-line. It’s very incestuous and mostly absolute bullshit! Indi authors rarely sell serious numbers of books and are an easy target for people telling them how to get thousands of sales.
Books sell the same way they always have – by word of mouth recommendation reader to reader. That is especially true for writers like me who are not writing about shades of grey, vampires or what ever the current hot formula or genre is. If one writes literary fiction and presents ones work with good covers, properly edited and designed; then reader’s recommendation is the only thing that sells that work.
I decided to put this idea to the test last year. I withdrew from almost all social media activity. No tweets, only a simple announcement of a new book on FB, my website and blog and that is all. I stopped blogging every month and did not participate on Goodreads or any other forum.
Result? My sales are better for 2015 than 2014 when I was doing the social media thang.
The lesson for writers is this: Don’t buy into all the hype. Make the best book you can and keep writing. You must keep new titles coming and they must all be to the highest standard possible. Then hope readers like your efforts enough to buy the next and tell their friends. Unless you are Random House and can throw huge sums at a launch, then huge sales are not going to come your way. Accept that and your life, as a writer, will be better, more satisfying, and more productive. If you are hoping for fame and huge sales as an Indi you are playing a lottery with very unfavorable odds of winning. Write because you must.
A slowly growing base of readers who appreciate my efforts; the smile I get every time I get a sale announcement from Amazon or Smashwords, and the steady trickle of money into my account is my reward. A good and genuine review is sure to generate a broad smile.
Last year I published the first two novels of the Butterfly Effect Trilogy. Bonny The Butterfly Effect and Lauren The Butterfly Effect. I also wrote the next novella in the Rachel series: Rachel’s War. I refined and republished The Prairie Companions and tidied up all my other titles. It was a very productive year thanks to the time freed up by my largely abandoning social media activity.
What of 2016? I have begun the next in the trilogy called: Chepi The Butterfly Effect. The cover of this is used here. The photo on which my cover artwork is based has been a puzzle.
It is well known image but I cannot find the person who might own the copyright to this photo. If you know please let me know. I may not be able to use this for the cover if I can’t find the copyright status of the image it’s based on. I have changed the image a good deal in this cover artwork but still I am reluctant to use images in this way with out the owner’s permission.
Apart from Chepi, I plan one other novella and perhaps I will finish: Beloved Warrior. This is about my family during the first war. It has been set aside three times and is proving to be a difficult subject, too personal perhaps?
More likely I will rewrite the novella called: Leotie Flower of the Prairie and turn it into the full sized experimental novel it was always intended to be.
Have a happy and productive new year.
(All three of you who read this?)