I have been engaged in an experiment of willful neglect. This blog and other social media have been little used this past nine months. I have, for a long time been deeply skeptical about the call to scream into the virtual void that is Social Media. It is accepted wisdom among the author/publisher community that one lives or dies by how often one screams in the void. It is said we should blog x number of times and tweet every day and give Face to the Book once a week at least. Then there is Goggle+ and Goodreads and Amazon forums and Linked-in and on and on. The list is near endless. This is how we make a brand. This is how we get sales and readers, expect— except it’s not. It’s just not.
There is only one way to sell books as an author/publisher – word of mouth. End of story.
How to start that momentum is tricky and one I’ve not fully resolved yet. But it starts with producing work that is as good or better than any mainstream publisher – I do that.
Then one needs to actually write – you know write books. Not blogs or tweets.
One needs to keep them coming so readers have a journey to make and that keeps them coming back. So one needs talent and persistence and a very good editor. Did I say how important that is? It’s vital and any Indi who thinks they can produce worthwhile books without a good editor is deluded.
Luck, yes luck. We all need a bit of that. Getting noticed by the right people is vital and impossible to predict or demand. No amount of tweets or FB or blogging will provide that. So has this willful neglect resulted in a drop off in my modest sales figures? NO.
I’ll repeat that – NO.
In fact, my sales are on a steady upward climb and what could be doing that? Readers speaking to readers. The age-old method that only a multi-million sales campaign can partially cheat.
Now I am clear about this and sure I’m right, I can get back to blogging about what I want, when I want and Tweet hardly at all and give Face only when I feel like it and not torture myself with guilt about not following the stampede to social media overload.